The new localism. People are becoming increasingly aware that it makes economic sense on a lot of fronts to spend their consumer dollars, not only locally, but at small businesses locally. Of every $100 spent locally, $68 is said to go back into the community in some way through taxes, payroll and various other expenditures, not to mention the support of local entrepreneurs and their employees.
The new localism is taking many forms. Two obvious indicators: the growth of "buy local" campaigns and the surge in local farmers' markets.
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